Overview

reading, writing

question for final exam

stricter than TA

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Why Engineering Entrepreneurship

• Engineers & Scientists Create Great Companies
• High-Tech Entrepreneurs Drive Economic Growth
• Globalization 4.0 Presents Challenges/Opportunities
• Different Drivers Motivate Entrepreneurs
• start up fail

Stevenson Entrepreneurial Framework

Product / Strategy

• IP Strategy
• Product Strategy
• Pricing Strategy
• Operating Strategy
• Marketing Strategy

Vision without action is a daydream.
Action without vision is a nightmare.

Team

• Vision
• Hire execution
• Cultural fit
• Mentor(s)
• Strategic partners
• Customers

Cash

• Bootstrap
• Angel investors
• Venture capital
• Strategic investors
• Public offerings
• Recapitalizations

Leadership

• Vision
• Culture
• Motivation
• Intrinsic
• Extrinsic

Stevenson Entrepreneurial framework

• Vision(Product/strategy)
• Team
• Cash

=Leadership>Outcome

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• Readings (a lot)
• Case Studies and Discussion
• Breakout groups, 9 groups
• Mini-lecture
• Thursday in class quizzes, Essay (Tuesday), VC problem set
• Final Exam

Grade pretty high

Software

• Lockdown Browser
• slack
• Poll Everywhere