Product Concept Test: Airpods Pro

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Source: https://www.patentlyapple.com/2019/10/apples-all-new-airpods-pro-with-new-design-active-noise-cancellation-and-more-goes-on-sale-wednesday.html

Concept Test Questions

Initial Question:

On a scale of 1 to 10, how likely are you to consider purchasing the AirPods Pro after viewing this advertisement?

Follow-up Questions:

1. What feature of the AirPods Pro stands out to you the most in this advertisement?
2. Do you have any concerns or hesitations about the product after seeing the ad? If so, what are they?
3. What additional features or improvements would increase your interest in purchasing the AirPods Pro?

Description

This advertisement is highly effective for a product concept test because it clearly highlights the AirPods Pro’s active noise cancellation feature, which is a key selling point for potential customers. The ad visually demonstrates how the product detects external noise and neutralizes it with anti-noise technology, making it easy for consumers to understand its unique value proposition. Additionally, the ad appeals to both technical and emotional aspects of decision-making by emphasizing adaptive performance and an immersive listening experience. By using this ad, we can gather insights into whether potential buyers find noise cancellation compelling, what concerns they may have, and what improvements could increase their purchase likelihood.