TikTok
Software Engineer
Shop Ads Team
Work on ranking, creative intelligence, and delivery tooling for Shop Ads. Joined as an SDE Intern, converted to a full-time Software Engineer within 12 weeks, and returned full-time after graduation.
- Built the Image Selection system with posterior feature modeling, exploration-exploitation ranking, and multimodal LLM quality evaluation, driving 3.4%+ revenue uplift.
- Developed a GenAI image enhancement and generation pipeline backed by Flink, TBase, and Forward Index, contributing 12%+ revenue uplift on high-value products.
- Designed a modular preview flow with unified diagnostics across Ad, Creative, SPU, and Image entities, making rollout debugging much faster.
- Redesigned cache and offline fetching paths in Product Handler, reducing p99 latency by 43.6% and cutting 80% of failure spikes during peak traffic.







